Strategic Management

Paper Code: 
EMP 322
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition.

12.00
Unit I: 

 Corporate Strategy: Concept, Strategic Management Process, Competitive advantage Strategic Intent, Vision, Mission, Business Definition and Objectives.

12.00
Unit II: 

Choice of Strategy:
Concept of choice of Strategy, Choice process. Evaluation of Strategic alternatives, Gap Analysis, Business portfolio matrix- BCG. Factors Affecting choice of Strategy. Time Dimension and contingency Strategies.
Strategist:
Role of CEO and BOD in strategic Management.
 

12.00
Unit III: 

Environmental Scanning: External- (Macro and Micro) environment appraisal, , Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT.

12.00
Unit IV: 

Strategic Implementation:
 Concept, Aspects and Issues in Strategic Implementation. Resource Allocation, Functional Implementation.
Evaluation and Control:
Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.
 

12.00
Unit V: 

Corporate Social Responsibility (CSR)–
Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
 

* A minimum of one case study will be discussed per unit of the syllabi.

References: 

 

  1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.
  2. Azar Kazmi, Business Policy and Strategic Management

Suggested Readings:

  1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
  2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
  3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,
  4. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India.
  5. Pearce II, John A. and Homewood, Strategic Management, Richard D. Irwin
  6. C.V Baxi, Corporate Governance, Excel Books,
  7. Jyotsna Diwan Mehta, Priti Gupta, Business Ethics and Ethos, Pragati Prakashan,
  8. Mehta, Dayal, Sharma, Business Ethics and Ethos, Ramesh Book Depot,