SOFT SKILLS

Paper Code: 
BMA 506
Credits: 
2
Max. Marks: 
100.00
Objective: 

This module is introduced to strengthen the communication skills of the students.

Unit I: 

Communication
• Definition
• Model (Keith Davis)
• Types (Horizontal, Upward, Downward & Grapevine)
• Barriers(Physical, Semantic & Socio-Psychological)

Unit II: 

Oral Communication
• Speaking (Achieving desired clarity and fluency, pausing for effectiveness while speaking, making a short classroom presentation.)
• Interviews (Types and techniques)
• Group Discussions (Use of persuasive strategies including some rhetorical devices for emphasizing (for instance; being polite and firm; handling questions and taking in criticism of self; turn-taking strategies and effective intervention; use of body language)
• Presentations (Tools, Technique and essentials)

Unit III: 

Written Communication-I
Notice
Memorandums
Circulars
E-mail writing

Unit IV: 

Written Communication-II
-Business Letters (Types, Essentials & Layout)
-Report Writing (Types And Format)

Unit V: 

Case Studies
Assignment including Power Point Presentation

Essential Readings: 

1. Banerjee Meera & Mohan Krishna, “Developing Communication Skills” , Macmillan Publications, 1990.

References: 

1. Chaturvedi P.D, “Business Communication”, Pearson Publications
2. Mathew M.J., “Business Communication”, RBSA Publications, 2005.
3. Taylor Shirley, “Communication Of Business”, Pearson Publications