Research Methodology

Paper Code: 
EMP 321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

To enable the students to identify problems for managerial decision making, design a research, collect data, analyze and write a report.

12.00
Unit I: 

INTRODUCTION : Definition of Research, Qualities of Researcher, Components of Research Problem, Various Steps in Scientific Research, Types of Research; Hypothesis Research Purposes - Research Design - Survey Research - Case Study Research

12.00
Unit II: 

DATA COLLECTION: - Sources of Data: Primary Data, Secondary Data; Procedure Questionnaire - Sampling Merits and Demerits - Experiments - Kinds - Procedure; Control Observation - Merits - Demerits - Kinds - Procedure - Sampling Errors - Type-I Error - Type-II Error

12.00
Unit III: 

STATISTICAL ANALYSIS: Introduction to Statistics - Probability Theories - Conditional Probability, Poisson Distribution, Binomial Distribution and Properties of Normal Distributions, Point and Interval Estimates of Means and Proportions; Hypothesis Tests, One Sample Test - Two Sample Tests / Chi-Square Test, Association of Attributes - t-Test, f- test - Standard deviation - Co-efficient of variations - Index Number, Time Series Analysis, Decision Tree.

12.00
Unit IV: 

STATISTICAL APPLICATIONS: Correlation and Regression Analysis - Analysis of Variance, Completely Randomized Design, Randomized Complete Block Design, Latin Square Design - Partial and Multiple Correlation - Discriminate Analysis - Cluster Analysis - Factor Analysis and Conjoint Analysis - Multifactor Evaluation, Two-factor Evaluation Approaches.

12.00
Unit V: 

RESEARCH REPORTS: Structure and Components of Research Report, Types of Report, Good Research Report, Pictures and Graphs, Introduction to SPSS.

 

* A minimum of one case study will be discussed per unit of the syllabi.

References: 
  1. Business Research Methods – Donald Cooper & Pamela Schindler, TMGH,9th-edition.
  2. Business Research Methods – Alan Bryman & Emma Bell, Oxford University Press.
  3. Research Methodology – C.R.Kothari

Suggested Readings:

  1. Wilkinson & Bhandarkar: METHODOLOGY AND TECHNIQUES OF SOCIAL-RESEARCH.
  2. Pauline Vyoung: SCIENTIFIC SOCIAL SURVEYS AND RESEARCH.
  3. Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India,New-Delhi,2004..
  4. Festinger. L & D. Katz: RESEARCH METHODS IN BEHA VIOURAL SCIENCE.
  5. Sellitz, et al: RESEARCH METHODS IN SOCIAL RELATIONS.