Operations Strategy (Electives POM)

Paper Code: 
MBP- 421
Credits: 
4.0
Contact Hours: 
40.00
Max. Marks: 
100.00
Objective: 
  • To acquaint with framework to formulate an operations strategy that has substantial impact on firm’s competitive position.
  • To understand the roles operations managers can play in Business Strategy Formulation.
10.00
Unit I: 
Operations Strategy and Competitiveness

Operations management in the organizational chart, operations as a service, Historical role of operations management and current perspectives, Operations strategy and competitive dimensions, Operations and corporate strategy, Role of Manufacturing/Operations as business strategy- (Value chain concept, Core competence and distinctive capabilities, stake holders and strategy.

7.00
Unit II: 
Methodology for developing operations strategy

Framework for Operations Strategy in manufacturing and services, Checking markets, outcomes of market debates, linking manufacturing to markets, strategic integration, Order winners and Order qualifiers.

8.00
Unit III: 
Dynamic Markets & Generic Strategies and Product/Service Profiling

Technology strategy, Issues in New Product development- Time to market, strategic nature of process, Business implication of Process choice, Hybrid Process, company or plant based profiles, decisions for product reallocation, Downsizing and capacity decisions.

8.00
Unit IV: 
Operations Strategy Implementation

Evaluating various trade-offs alternatives, Focused manufacturing- Product or process focus, Make or Buy- merits /demerits, Value chain approach- just in time and lean manufacturing, Quality as strategic factor, Delivering Value to customer

7.00
Unit V: 
Manufacturing Infrastructure Development and Investment Decisions

ssues involved- organizational issues, operational approaches to improving delivery system; Controlling operations- key performance Indicators, Linking investments to Product life Cycle and Risk reduction by fast market feedback, Use of IT- organizational learning, Traditional accounting and financial perspectives and operations strategy.

Essential Readings: 
  • Operations Strategy by Nigel Slack, Pearson Education Pvt. Ltd.
  • Operations Strategy by David Walters, Palgrave Macmillan
  • Operations Management for Competitive Advantage by Richard R Chase, McGraw-Hill
  • Competitive Manufacturing Management by John M Nicholas, Tata Mc-Graw Hill Publishing
References: 
  1. Competitive Strategy by M E Porter, Free Press Publisher
  2. Strategic Operations Management by Steeve Brown, Richard Lamming, John Bessant, Peter Jones, (Butterworth-Heinemann)