International Marketing Research

Paper Code: 
EMI 522
Credits: 
4
Contact Hours: 
60.00
Objective: 
  • To create an understanding 0f the fundaments of International Marketing Research.
12.00
Unit I: 

Introduction-Meaning of Research, Basic and applied research Scope of Marketing Research, Distinction Between Market and Marketing Research, Application of marketing research.

12.00
Unit II: 

Meaning and Scope of International Marketing Research, Need for International Marketing Research, Need for market research Overseas marketing research.
Sources of International marketing research-Primary and Secondary sources.
 

12.00
Unit III: 

Appropriation International Marketing Research Screening Petential markets. Assessing targeted markets, Drawing conclusions.
Rolle of International Trade Agencies-WTO Unctad, Generalised System of Preferences.
 

12.00
Unit IV: 

Role of Regional Institutions and Sectoral Organisations for International Marketing. Role of Director General of Foreign Trade, Planning and Conducting, Market Survey-Product oriented. Survey. Market oriented survey, Survey conducting, Survey techniques.

12.00
Unit V: 

Sampling. Processing and Analysing Data, Presentation and Follow-up
Recent Developments in International Marketing Research, Ethical Issues in Marketing Research
 

References: 
  1. Back David J.Robin Rounald S., Marketing Research (New Delhi :Prentice Hall of India Pvt Ltd.)
  2. Vasudeva, P.K. International Marketing (New Delhi: Excel books).
  3. Blankenship, A.B.Doyle, J.B. Marketing Research Management (Bombay: D.B. Tarapore wala Sons & Co. Pvt. Ltd.)