International Business Strategy

Paper Code: 
EMI 624
Credits: 
4
Contact Hours: 
60.00
12.00
Unit I: 
nternational Business Strategy –

Generic and grand strategy and competitive advantages – Global industries and multidomestic industries – Reasons for globalization – critique of globalization thesis – Empirical measurement of global integration – International generic strategy – International value chain – Configuration and co-ordination of international activities

12.00
Unit II: 
Implementation of internal business strategy –

strategic alliances and joint venture – types of joint ventures and strategic alliances – reasons for use of joint venture strategic alliance – the continuing role of joint ventures – disadvantages and costs of international collaboration

12.00
Unit III: 
international acquisition –

problems and disadvantages of international acquisitions – foreign market entry and development – export entry modes – contractual entry modes - Investment entry mod3es – Determinants of foreign market entry mode.

12.00
Unit IV: 
Semi-Globalization and strategy –

Difference across country - Global value creation – Strategies for global value creation –– Adaptation – Aggregation – Arbitrage – Strategies for better future – The strategic implications of Economic, Legal and Religious Institutions of International Business.

12.00
Unit V: 
Dynamics of Global Strategy :

Entry mode dynamics 1: foreign distributors - Entry mode dynamics 2 : Strategic alliance partners – Entry mode dynamics 3 : Mergers and acquisitions – The role of emerging economies – International strategies of corporate social responsibility – International strategies of corporate environmental sustainability.

 

* A minimum of one case study will be discussed per unit of the syllabi.

Essential Readings: 
  1. “International Business Strategy - Rethinking the foundation of Global corporate success”, Alain Verbeke, 2009, Cambridge University press.
  2. “Redefining Global Strategy – Crossing borders in a world where difference still matter”, Pankaj Ghemawat, 2007, Harvard Business School press, Boston.
  3. “International Business : Strategy and multinational company”, John.B.Cullen, K. Praveen Parboteeah, 2010, Taylor and Francis.
  4. “International Business Strategy”, John Ellis, David Williams, 1995, Financial Times, Pitman Publishing.
  5. “Global Business Strategy”, Robin John (Ed.), 2002, International Thomson Business press.
  6. “Global Strategic Management”, kamel Mellahi, J.George Frynas, Paul Finlay, Oxford press, 2007.