COLOR THEORY

Paper Code: 
BMA 101
Credits: 
04
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course aims to provide the practical knowledge about color relationships, composition, and color mixture. Students will study the effects of color on the development of design as well as the psychology of color and its power to deliver effective marketing messages.

Unit I: 

Introduction to colors, its origin & history. Color palettes: mixing of primary, secondary and tertiary colors, tints, tones and shades, color wheel. Complementary, split complementary analogous, warm and cool, working in series. Paintings of the same scene. Different characteristics of different colors.

Unit II: 

Color in practice: color in advertising and graphic design & colors used in logos, print ads, layouts. Application of color in print media.

Unit III: 

RGB colors and CMYK colors: hue, value, intensity/Chroma/saturation, spectrum. Introduction to color mediums like pencil color, poster colours, water colours, dry pastel colours, oil colours, etc.

Unit IV: 

Balance, Emphasis and Rhythm. Proportions and Scale. Detail study of Balance- Symmetrical, Asymmetrical and Radial with Examples. Brief study on Emphasis and Rhythm and their importance.

Unit V: 

Lighting and Colour, Aspects of Color, Color and Pigment. Theme Illustrations (monochromatic scheme, polychromatic scheme, acro-chromatic scheme: - Black & white scheme).

Essential Readings: 

1. Alan McManus Burner, “Color Choreography: Foundational Studies, Investigations, and Discourses in Color Theory 0004 Edition (Paperback)”, Custom Pub. Co.
2. Steven Bleicher, “Contemporary Color: Theory and Use”, 2nd Edition (Paperback), Cengage Learning.

References: 

1. Faber Birren, “Principles of Color: A Review of Past Traditions and Modern Theories of Color Harmony Revised edition Edition (Paperback)”, Schiffer Publishing.
2. Nita Leland, “Exploring Color”, North Light Books ISBN: 0891348468, 1999