Business Policy & Strategic Management

Paper Code: 
MBA- 621
Credits: 
4.0
Contact Hours: 
40.00
Max. Marks: 
100.00
Objective: 
  • Paper has been designed such that it enables the students to understand the various components of Business environment, and device strategies to face global competition.
9.00
Unit I: 
Introduction

Business policy- Evolution of the concept. Difference between business policy and strategic management; Introduction to Strategic Management- Concept, Importance, Phases of strategic Management, Strategic Management Process, Strategic Decision Making.

7.00
Unit II: 
Scanning the Environment

Environmental Scanning and Industry Analysis- Porter’s Approach, Strategic Groups, Strategic Types; Internal Scanning: Organizational Analysis- A Resource-Based Approach to Organizational Analysis, Value-Chain Analysis.

12.00
Unit III: 
Strategy Formulation

Situation Analysis-SWOT Analysis; Business Strategy- Porter’s Competitive Strategies, Cooperative Strategies; Corporate Strategy-Directional Strategy, Portfolio Strategy, and Parenting Strategy, Functional Strategy and Strategic Choice

6.00
Unit IV: 
Strategy Implementation

Organizing for Action, Staffing and Directing, Global Issues for 21st. Century

6.00
Unit V: 
Evaluation and Control

Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines for Proper Control.

Essential Readings: 
  • J. David Hunger & Thomas L. Wheelen, Strategic Management, Addison Wesley Longman.
  • Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw Hill,12th. Edition, New Delhi.
  • Thompson & Strickland, Strategic Management-Concepts and Cases; Tata McGraw Hill Pulishing Co. Ltd. New Delhi; 12th Ed. 2001
  • Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management, John Wiley & Sons, 1st Ed., 2001
References: 
  1. J.D. Hunger and T. L. Wheelen, Strategic Management and Business Policy, Pearson Education, N.Delhi ,12th Ed. 2010.
  2. John A. Pearce & R.B. Robinson, Strategic Management - Strategy Formulation and Implementation, AIBT Publishers & Distributors, New Delhi, 3th Ed. 2001. 
  3. V.P. Michael, Business Policy and Environment, S. Chand & Co. Ltd. New Delhi; 2nd Ed. 2000.
  4. Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate Strategy, MacMillan India Ltd. New Delhi.
  5. P.K. Ghosh, Strategic Planning and Management, Sultan Chand & Sons, New Delhi, 8th Ed. 2000.