Business Environment

Paper Code: 
MBA-125
Credits: 
4.0
Contact Hours: 
40.00
Max. Marks: 
100.00
Objective: 
  • The objective of the course is to develop an understanding of the  methods for analyzing Business Environment and implications of changes in micro and macro  environment for businesses.
7.00
Unit I: 
Nature of the Environment of Business

Business Environment- Nature, Concept and Significance, Porter’s Five Forces Model of Competition, Environmental Scanning

8.00
Unit II: 
Non-Economic Environment of Business

Social and Cultural Forces Affecting Business, CSR & Business Ethics, Role of the Political and Legal Forces in the Operation of Business, Concept and Significance of Technological Environment

9.00
Unit III: 
Economic Policies, Government and Business

Economic Structure- types, advantages and disadvantages, A brief overview of the Monetary & Fiscal Policies, Disinvestment policy of the country- recent developments and issues, Regulation for Foreign Collaboration

7.00
Unit IV: 
Natural Environment and Value of Life

Environmental Regulation for Pollution Control, Brief study on the concept of Carbon Credits

9.00
Unit V: 
Recent Development in Business Environment of India

Consumerism & Consumer Protection Act, Concept of Public Private Participation and its implications, Government Policy regarding Micro, Small and Medium Enterprises

Essential Readings: 
  • Vivek Mittal, Business Environment, Excel Books, 2010
  • Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., 2008
References: 
  1. Shaikh Saleem, Business Environment, Pearson Education, 2009
  2. Steiner and Steiner, Business Government and Society, Western Publishing, 2008
  3. Francis Cherunillam, Business Environment, Himalaya Publishing House, 2009
  4. V. Neelamegam, Business Environment, Vrinda Publications, 2008
  5. K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication House Pvt Ltd, 2009