Business Environment

Paper Code: 
EMP 222
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The objective of the course is to develop an understanding of the methods for analyzing Business Environment and implications of changes in micro and macro environment for businesses.

12.00
Unit I: 

Nature of the Environment of Business
Nature, Concept and Significance of Internal Environment, Management of Organizational Resources for Developing Effective Internal Organizational Environment.
 

12.00
Unit II: 

Economic Policies, Government and Business
Industrial, Monetary, Fiscal and Foreign Trade Policies, Economic System, Economic Structure, Competition Policy & Competition Act.
 

12.00
Unit III: 

Non-Economic Environment of Business
Social and Cultural Forces Affecting Business. Political and Legal Forces Affecting Operation of Business in a given Economic Framework.
Concept and Significance of Technological Environment, Government Guidelines for Technological Up gradation, Regulation for Foreign Collaboration and Investment
 

12.00
Unit IV: 

Natural Environment and Value of  Life
The concept of Value of Life Used in Economic Analysis, Environmental Regulation for Pollution Control, Recycling and Disposal of Industrial Waste.
International Business Environment:
Multi National Corporations, WTO Agreements and Current Issues, Global Outsourcing, Legal Environment of Business, Mergers and Acquisitions.
 

12.00
Unit V: 

Recent Development in Business Environment of India
Consumer Protection, Disinvestment, Concept of Public Private Participation, Government of India’s Commercial Banking, and Government Policy regarding Small Sector Enterprises.
 

 

  • A minimum of one case study will be discussed per unit of the syllabi.
References: 

 

  1. Shaikh Saleem, Business Environment, Pearson Education, 2009
  2. Justin Paul, Business Environment, Tata McGraw Hill Publishing Co. Ltd., 2008
  3.  

Suggested Readings:

  1. Steiner and Steiner, Business Government and Society, Western Publishing, 2008
  2. Francis Cherunillam, Business Environment, Himalaya Publishing House, 2009
  3. V. Neelamegam, Business Environment, Vrinda Publications, 2008
  4. K. Chidambaram and V. Alagappan, Business Environment, Vikas Publication House Pvt Ltd, 2009