Business Communication & Soft Skills

Paper Code: 
EMP 125
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The paper aims to present the basic concepts of communication.

12.00
Unit I: 

Meaning of Communication: Objective and Importance of Business Communication; The Process and Models of Communication
Effective Communication: – Effective Listening, Effective Speaking, 7 Cs of Effective Communication.
Forms of Communication:- Oral, Written, Vertical, Horizontal, Diagonal, Verbal, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, Medias of Communication
Barriers to Communication: Concept, Types, Over coming the Barriers to communication.
 

12.00
Unit II: 

Business Letter Writing: Forms ,Types and Layout
Report Writing- Forms, Content, Layout
Meetings-Agenda ,Notice, Memo  
 

12.00
Unit III: 

  Strengthening Written Communication: Case Studies, Exercises on Corporate Writing, Creative Writing, Poster Making, Framing Advertisements, Slogans, Captions, Preparing Press Notes & Release, Job Application & Resume Writing.

12.00
Unit IV: 

Development of Soft Skills
Emotional Intelligence, Interpersonal Skills, Negotiation Skills,
Team Building & Team Spirit, Business Etiquette, Leadership Skills.
 

12.00
Unit V: 

Practice in Business Communication:

Seminar Presentation and Extempore, Public Speaking, Mock Interviews, , Group discussion, Role Playing

 

* A minimum of one seminar/workshop for personality development.

References: 
  1. Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
  2. Asha Kaul, Business Communication, Prentice Hall, New Delhi
  3. P. D. Chaturvedi and Mukesh Chaturvedi, Business Communication: Concepts, Cases and applications, Pearson Education, 2007
  4. Lesikar, R.V. and J.D. Petitt, Jr. Business Communication: Theory and Application Homewood III; Richard D. Irwin.
  5. Sharma, R.C & K. Mohan, Business Report writing and Correspondence (TMH).
  6. Michael, V.P. Communication and Research for management Himalaya Publishing House, Bombay.

 

Suggested Readings:

  1. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  2. M. J. Mathew, Business Communication, RBSA Publishers, Jaipur
  3. Tayler Shirley-Communication for Business( Pearson Education, 4th Edition)